SAYDestiny has worked on many great projects online since 2010, and offline years prior to that. Thru trial and error, these experiments and tweaks demonstrated the expanded reach a company, whether big or small, could experience with marketing campaigns.
After launching SAYDestiny to provide quality design services, a lot of friends and former colleagues approached us to ask for tips to help them improve their online marketing campaigns and further increase their presence on the internet.
Here are some of the best online strategies that we wish to share with you and hopefully provide a big impact on your day to day operations.
- Photos on Twitter
We all know that Facebook has been implementing its Edge Ranking Algorithm for years and there have been rumors that this has been replaced with a more complex way to optimize posts, whether personal or business page. This is also true with Twitter. As the leader in implementing a really awesome way to check for who’s-posting-what or the so called hashtag, they’ve also managed to integrate a better approach in posting tweets with photos. Tweets with shared photos increased its presence by 150% and has immensely improved the posts audience share. This means that Favorites and Retweets increased, thus increasing interaction between the business and the target audience.
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- Re-Sharing of Contents
Always keep in mind that having a diverse audience also means different time zones. To ensure that your posts are seen from different parts of the world, you can share your blog posts on all your social media accounts multiple times in a day. While keeping in mind that all your entries must be engaging, the probability of your audience sharing posts will definitely be increased. So you will have more traffic while hitting multiple time zones and definitely hitting current and new followers. Please note that this is especially handy on Twitter.
- The Wonders of A/B Testing
A/B Testing has been a great way to determine if your contents work or not. Experienced marketers use this tool to better understand results and create a strategy for their next move. In order for this simple strategy to work, create two different headlines or titles for the same article and find out which among the two is more engaging. Once you determine what really works, just follow the trend. Since we cannot assume how audiences interact, we advise you to do this test every 2 weeks or at least once a month.
These are just a few of the things that you should keep in mind and integrate into your daily online marketing campaigns . Always remember, it is never too late to restart your campaign and re-frame it in accordance to your audience’s online behavior.