Do you want to know how to ensure 100% exit rate of visitors from your website immediately after landing there? Hide all the information and make it difficult for them to find it. How about having your visitors staying longer and, more importantly, click to buy your products or services? SAYDestiny is here to give you a hand and provide tips on how to create simple yet impressive website interaction.
- It’s All About Logos
Your logo is your image. Aside from your products or services offered, it is the most important element of your business. Make sure that your logo is located on the most prominent side of your website. The use of high-resolution image and positioning it where people can immediately see it is a must. Aside from placing it in a strategic location, make sure that your home page is linked to it for ease of navigation.
- Simple Navigation
Most successful websites with simple navigation features usually have a horizontal menu located along the top part of the website while providing secondary navigational buttons in either the left or right hand margin of the page. Keep in mind that having complicated navigational buttons may lead to confusing your visitors and they will not hesitate to close your website and search for a more user-friendly interface. Place all non-important links such as site maps at the bottom of the page in the footer.
To keep visitors on your website, ensure that your page doesn’t have competing calls to action buttons or clutters. When you offer too many options in one page, a visitor will end up being reluctant to stay brought about by confusion. To prevent your visitors from going elsewhere, consider limiting the links and options and making sure that the most important element is showcased in one page further funneling the customer to where you want them to be. Remember, your website should be a guide for customers to where they want to be – your product!
- Give Them A Breather
Create a space between your paragraphs and images so your visitors will have space to breathe and make it easier for them to absorb all the information you want them to know. White space or whichever light background you choose will keep visitors focused on content and the features you are trying to showcase. We don’t want their eyes to burn with information they don’t need. Keep is simple and straightforward.
Most of the time, a neutral color palette can help your website project a very clean, modern and elegant appearance. Splashing small dashes of color on headlines or key images will definitely help guide visitors to what you’re trying to convey. It is also essential to employ a color palette that complements your company logo that is consistent with your marketing materials.
Watch for the second edition of Creating Impressive Website Interaction. We are going to wrap things up and add 5 more insights that will definitely ramp up your website interaction.