SAYDestiny is back to provide you the last installment of this month’s edition of Creating Impressive Website Interaction. Now let’s start where we left off.
6. Photography as an Investment
Internet users these days are smarter than they used to be. This is due in part to the availability of high end cameras in the market that made the majority of users photographers themselves. In an instant, visitors can spot generic photos and this will leave a generic impression of your company.
We recommend for your company to employ a professional photographer that will take high definition shots of elements related to your niche. However, if you don’t have the time or resources to do that, there are so many professionally taken images available for purchase on the net these days.
Remember, poor quality images or photographs that have no relation to the content are worse than having no photographs at all. An additional thing that will immensely help visitors click that button is to place an image aimed directly toward it.
7. Easy Fonts
Visitors will be looking not just on your website’s graphics but would definitely be reading its contents. When choosing fonts, ensure that it’s compatible on both personal computers and mobile devices so it is more readable depending on the device used. Pick a typeface that can easily be seen and understood.
It is important for you to convert each of your website’s pages into individual landing pages. This increases the chance of funneling your visitors to where they should be. You need to design the website in such a way that on whatever page a visitor lands, they discover essential and valuable information.
9. Forget Flash
Due in part to the ongoing dispute between Adobe and Apple, Flash as an internet standard is slowly coming to a close and more and more developers are offering options that are more website and user friendly. Flash, which requires installation on most devices, has been a huge hindrance for most mobile users. Taking Flash out of the picture would mean a better reach to all mobile and web users across the globe.
10. Button It Up
Lifeless and boring submit or send buttons can be a really annoying part of your website, especially when you are trying to attract visitors to click through it. You can opt to put a lively design that changes color, gradient, opacity or font treatment when hovered on. It is found that even if they are not planning to click the button and accidentally hovered over one, visitors tend to be enticed and actually click through it.
Every design decision is just an experiment and by doing such, through A/B testing or simple analytics, it can help you continuously improve your designs by getting feedback from real people.