You may have noticed on your news feed that more and more users are posting videos on Facebook. They have taken the advantages of videos and turned them into points that can be very beneficial to their businesses.
Facebook has recently launched it’s auto-play feature, which enables videos to be more eye-catching compared to regular posts with images or links. Also, Facebook videos seem to get more organic reach in the news feed. In this article, SAYDestiny will share ideas to get more engagement and drive more traffic through your Facebook video.
An inspirational Facebook video is said to drive more shares and engagement that the ones containing sales pitches. Most big businesses commission high-end video producers to help them come up with a great video message. However, for a start-up company, you don’t have to have a big film crew to make these types of videos. Just create a message from the heart while enlisting a great song choice in the background.
A video that’s communicating a story is better than anything. Dove Soap did a great job sharing a story of women trying to find true beauty through their so-called beauty patches. A great marketing story can definitely affect its end-users and the campaign ended up to be a hit worldwide.
Another great way to increase your audience share is to provide useful tips. If your business offers great food, try to create a Facebook video showcasing one of your awesome dishes and teach your audience how to prepare it. In the same light, you can also showcase the benefits of getting one of your products or offered services. Take The Food Network’s Facebook video tab as a good example.
Most Facebook users logon for the sole reason of being entertained. With this in mind, think of posting videos that are funny and equally informative. Entertain with informal interviews at your company or create something fun like a cartoon video that has a business purpose too. With a lot of online tools available today, making fun videos is easier than before.
BuzzFeed regularly posts humorous videos that get lots of shares. You might consider going to their Facebook page to get tons of ideas. Just make sure that your video still is in line with your current marketing campaigns. Videos don’t have to be elaborate—add some humor.
Adding Featured Video
Featured videos are still out there on Facebook making great tools for online marketers. When you feature a Facebook video, it instantly becomes more prominent. It’s equivalent to pinning your post on top of your feeds. Use this feature to promote your most recent video containing products, services, important events, or anything that relates to your business.
Creating a Playlist
Videos are best presented when there are no interruptions. Playlists can be created on a Video tab and you have the option to have multiple playlists. This will provide you with control over your audience’s navigation and just like what we’ve mentioned on our previous articles, it is our aim to funnel customers to where we want them to be.
A news agency like BBC networks uses playlists to feature different shows where people don’t necessarily have to navigate through. Think of watching the news on TV.
These are just among the many techniques that we find really effective when using Facebook video as a driving factor to your marketing campaigns. Every business can benefit from having a strategy to take advantage of the organic reach from posting videos. Use video to connect more deeply with your audience and drive more traffic to your website. And don’t forget to smile for the camera.
We would like to hear from you! Do you have the Facebook video tab active already? Do you need more information on how SAYDestiny can help you with your campaigns and expand your online presence, specifically on Facebook? We are always here to help!