You may have noticed on your news feed that more and more users are posting videos on Facebook. They have taken the advantages of videos and turned them into points that can be very beneficial to their businesses.
Facebook has recently launched it’s auto-play feature, which enables videos to be more eye-catching compared to regular posts with images or links. Also, Facebook videos seem to get more organic reach in the news feed. In this article, SAYDestiny will share ideas to get more engagement and drive more traffic through your Facebook video.
An inspirational Facebook video is said to drive more shares and engagement that the ones containing sales pitches. Most big businesses commission high-end video producers to help them come up with a great video message. However, for a start-up company, you don’t have to have a big film crew to make these types of videos. Just create a message from the heart while enlisting a great song choice in the background.
A video that’s communicating a story is better than anything. Dove Soap did a great job sharing a story of women trying to find true beauty through their so-called beauty patches. A great marketing story can definitely affect its end-users and the campaign ended up to be a hit worldwide.
Another great way to increase your audience share is to provide useful tips. If your business offers great food, try to create a Facebook video showcasing one of your awesome dishes and teach your audience how to prepare it. In the same light, you can also showcase the benefits of getting one of your products or offered services. Take The Food Network’s Facebook video tab as a good example.
Most Facebook users logon for the sole reason of being entertained. With this in mind, think of posting videos that are funny and equally informative. Entertain with informal interviews at your company or create something fun like a cartoon video that has a business purpose too. With a lot of online tools available today, making fun videos is easier than before.
BuzzFeed regularly posts humorous videos that get lots of shares. You might consider going to their Facebook page to get tons of ideas. Just make sure that your video still is in line with your current marketing campaigns. Videos don’t have to be elaborate—add some humor.
Adding Featured Video
Featured videos are still out there on Facebook making great tools for online marketers. When you feature a Facebook video, it instantly becomes more prominent. It’s equivalent to pinning your post on top of your feeds. Use this feature to promote your most recent video containing products, services, important events, or anything that relates to your business.
Creating a Playlist
Videos are best presented when there are no interruptions. Playlists can be created on a Video tab and you have the option to have multiple playlists. This will provide you with control over your audience’s navigation and just like what we’ve mentioned on our previous articles, it is our aim to funnel customers to where we want them to be.
A news agency like BBC networks uses playlists to feature different shows where people don’t necessarily have to navigate through. Think of watching the news on TV.
These are just among the many techniques that we find really effective when using Facebook video as a driving factor to your marketing campaigns. Every business can benefit from having a strategy to take advantage of the organic reach from posting videos. Use video to connect more deeply with your audience and drive more traffic to your website. And don’t forget to smile for the camera.
We would like to hear from you! Do you have the Facebook video tab active already? Do you need more information on how SAYDestiny can help you with your campaigns and expand your online presence, specifically on Facebook? We are always here to help!
Are your posts on your Facebook page not getting enough engagement? Are they optimized? Some of the things that you should consider when posting something on your Facebook page are how and when to post that will definitely increase engagement from your target audience.
In this article, SAYDestiny will show you how to optimize your Facebook posting campaign and rediscover how to improve your Facebook page posts.
By this time, you may have already posted a lot of photos on your Facebook page. You are definitely on track. Besides, Facebook page posts that have images uploaded perform better than text-only updates.
If you’re using photos to convey important messages, it is equally important to upload images that have the right size and would look good when shared on Facebook. When sharing or uploading an image to your Facebook page, it will be cropped and displayed at 504 x 504 pixel dimension. Those dimensions vary if you’re uploading more than one photo at a time.
Uploading a photo directly to your Facebook page while including the link in the caption or paste a link into your Facebook post and let it populate with an image and description from the article are just a couple of ways to share your links.
The first way of sharing a link on Facebook through the description box is something that might not have enough context or information. The update is just a photo with your link in the caption. The second way is a clickable photo based on the link that you provide.
Facebook found out that users generally like to click on link-format posts because those give more information. To cater to that preference, Facebook prioritizes showing links in the link-format and displays fewer links shared in captions or status updates.
Just a quick tip, most social media campaigners remove the link after the image and description have populated to make the main update look a bit clear and this works out a lot!
Use Target Interests to direct your updates to a narrow group and get greater engagement. This strategy works best when you’re intimately familiar with your audience’s demographics. On the other hand, when you use Post End Date, you predetermine your post’s lifespan in the news feed. This is more effective when posting time-specific entries such as events and promotions.
Users scroll fast enough through their news feed that they tend to miss your post and we don’t want that to happen, especially if it’s an important one. If you want them to stop and take action, you must ask them to do something specific. Including a call to action within your post is a great way to do it, but avoid sounding like you’re selling something as much as possible.
When is the right time to post? Posting an entry on your Facebook page should vary and depend on your audience. One way of knowing your audience even more is by checking Facebook Insights. You can find every day data of the week and base it from there.
However, sometimes data can be really straight to the point and you may still miss the real human nature in your audience. Try to put yourself in your audience’s shoes and let that information guide you as well.
According to a recent Facebook update, excessive promotional post will be penalized and won’t show up as much in the news feed. Facebook is cracking down on sensational headlines. If you’re using Facebook primarily as a sales tactic or sensationalizing your updates, you will have to submit to Facebook’s pay-to-play concept. It’s like directly telling users, if you want to sound like an advertiser, buy yourself an ad.
Finally, adhering to best practices and staying abreast of Facebook updates can make a big difference in how your fans interact with you. We encourage you to keep up with Facebook changes as they happen and tweak your strategy every now and then, as necessary.
If you think that web design should be in an isolated part of your marketing campaigns, think again. Having the impression that web design doesn’t impact any of your marketing efforts is a myth that many companies believe and as an impact, it could direct your business back in more ways than one. While certainly important from an aesthetic point of view, web design’s effect is much more than we can ever imagine. From branding, driving traffic and ranking up your SEO to converting your audience into actual sales, your website’s design affects the whole internet experience.
Many professionals understand that web design is important, but a lot cannot answer why. There are so many answers, but concrete ones are not found. However, many digital psychologist are debating over how a simple design can ultimately alter one’s behavior toward a certain site.
With the right web design, elements are exponentially more powerful than content, in terms of trust or mistrust. Some of the trust issues are directed toward complex layouts, pop-up ads or too-good-to-be-true campaigns, small unreadable prints, boring non-colorful themes and slow website load time.
Web design indeed is important because it ultimately changes the behavior of the audience in just seconds. However, content is still vital. Audiences usually turn their attention to the website content and most of them appear to be more engaged when presented with informative, relevant, fresh, clear and unbiased information.
Both content and web design are essential and they go hand in hand. Without an amazing and interactive web design, visitors won’t likely take time to read the contents you’ve invested in, no matter how truthful or informative it is. DigiTech CEO Daryl Stevens shares that your site design should satisfy human eyes and impact other areas of the business, especially SEO, branding and, ultimately, conversion rates. He also added that web design must be viewed through the lens of the entirety of your business.
Web design also has a special relationship with search engine optimization, or more commonly known as SEO. One has to think long-term in having these two together. Trends in design come and go, however, your brand and online presence will pretty much be around longer. Focusing too much on the feel and look of your website can be problematic, especially when you don’t want to ignore current styles. One of the most recent trends is parallax design, which features a single page that seems to go on forever. Visitors like it because they can continuously scroll through content, much like reading a book without having to flip pages. On the other hand, website owners prefer it because it keeps users engaged. By removing the typical website structural requirement, such as other pages, you are gaining more organic and searchable keywords in a single link. This trend may excite visitors today, but it could not be the case in the future.
Just some of the examples of how web design directly impacts SEO will definitely make you think twice. Every design feature has the potential to affect your search rankings.
There is an essential difference to look into when considering branding in terms of web design. Branding is an investment that grows over time with the end goal of getting people to say that it’s the product that they trust. Brands are perceptions and elements such as names, logos, tag lines, trademarks, and packaging, are shortcuts to those perceptions From a web design perspective, it’s quite clear that the design elements you choose will directly affect your overall branding strategy and market position.
There are many factors in how design affects conversion rates through easy navigation, funneling the audience to the right landing page, wording that provides attractive calls-to-action, and colors that entice visitors even more.
In conclusion, it is essential for you to understand the full impact of web design and it’s not a minor consideration. SEO, branding, conversion rates and other factors are some of the major roles that a web design plays and ultimately affect the consumers’ perception.
Small and medium-sized enterprises are always wondering whether or not to create a mobile app counterpart of their usual website. This is probably the same question decades ago when businesses were caught up between maintaining their snail mail marketing or transform everything electronically through emails.
In order to survive the competition, one must adapt to the current demands of the buying public. Imagine yourself stuck with the same old website that is only accessible through a laptop or a desktop PC and even if it’s accessible through a mobile browser, does it maintain it’s attractive appearance? If not, you’re going to find that your competition may be able to get an edge and do better than you.
SAYDestiny, with a vision to help businesses grow their reach, is going to list some reasons you should have a mobile app no matter what type of business you’re in.
Why do you need a mobile app? Here’s a look at several points that will let you understand the need for a mobile app for your small business.
The biggest reason you’re going to want a mobile app is to expand your reach. When you have a wider audience, then your marketing campaigns will be more effective. No matter what industry you’re in, there is a good chance a mobile app would be beneficial in letting more and more people know about you and the products or services you offer. A mobile app relays your message without having to pay advertisement elsewhere, saving you an otherwise costly expense. Getting a mobile app means speaking directly to your customers.
Mobile apps can also be a good source of income for most industries offering different goods or services. Making money from a mobile app may initially be hard, but it could definitely help you improve your bottom line and the great thing is there are many ways to funnel revenue from an app through designs and great marketing campaigns.
Finally, having a mobile app for your business is going to help you with your networking. While this may be the least beneficial compared to the previously mentioned items, it’s still good for your business. Growing your network by having a mobile app that creates a lot of buzz and fun programs will benefit your business for months or even years to come. Just imagine the endless possibilities technology offers today and in the future.
In order for your business to flourish on this eve of a changing world, you really need to ensure you’re able to reach your customers, and at the same time customers are able to reach you. Through different mobile devices more people are finding information these days.
If you have a business without a mobile app, SAYDestiny is proud to introduce Mobile App Monkey that provides awesome features that will definitely represent how dynamic your business is. On the other hand, if you’re a customer, take a moment to give us your thoughts on how to better improve your experience through a mobile app.
There are so many bloggers and article writers out there who naturally have a great eye for photography. Unfortunately, this is not always the case. Most of us, especially with a maintained website, may have paid a lot of money to get stock photos from websites found on the internet. A dollar per photo may seem very cheap, but if you’d look at your purchase trend in the long run, you will be shocked at the amount of money you’re spending just to get those perfect shots related to what you’re writing.
For those of you who lack some creativity and skill in the area of photography, a struggle of finding really awesome images for your website is always present. After all, images are great for SEO and are important to getting users more engaged, thus increasing your click through rate and to keep reading your posts. The solution for non-photographer writers? Royalty-free stock photos!
Here at SAYDestiny, we strive to help businesses achieve their ultimate goal: increase your potential. So, here are some amazing websites that provide awesome free stock photos you can use for your website.
Folkert Gorter, the mind behind this Los Angeles based studio known as SuperFamous, is a Dutch interaction designer whose vision is to share his own perspective of photography through his eyes. This is a great website containing page after page of amazing photos.
SuperFamous offers their images for free but does require credit attribution when posting it on your personal website.
Gratisography offers a more breathtaking high-resolution photos for free. One of the best things about this website is, not only the awesome photos, they also have a really cool way of asking for donations – coffee funding! Coffee Fund is a page on their website where you can donate money as you please.
This website is another great source of page after page of beautiful images that are completely free. StockSnap.io is constantly adding tons of new images to the site, while increasing their variety and making sure that every time you check back, there will be fresh images you can use. StockSnap doesn’t require any credit or attribution when you use their images on your website but a simple shout out would be awesome, right?.
Pixabay is yet another website that features really awesome images. Not only do they feature awesome shots from professional photographers, they also provide graphics that are created by some seriously skilled graphic artists from everywhere. They feature some images under each category that you may have to pay for from another site but everything else is definitely free.
PicJumbo is yet another great site to grab free stock photos for your own personal or business use. This awesome website was created by a web designer who understands the industry’s need for high quality images in full resolution.
Attribution and credit is not required but will be highly valued.
Unsplash provides high resolution photos that are stunning and very expensive-looking, much like the same photos you’ve been buying on paid stock photos website. Photos look very professional and free! The only thing Unsplash will ask from you is to subscribe so they can send you images directly to your inbox once a week – this means 10 new photos every ten days!
Congratulations! You now have an instant photo library at the click of your mouse and it’s free! These free stock photo provider websites make it easier to do your job in the maintenance of your website while keeping your SEO scores at par and very competitive to websites with the same niche as yours who pay hundreds of dollars for photo use.
Don’t forget to say thank you by mentioning the website when you use their photos. This will, in return, give them more traffic, which creates a perfect win-win situation.
Where do you get your perfect website photos? How would you rate the level of its quality? Let us know!
SAYDestiny is back to provide you the last installment of this month’s edition of Creating Impressive Website Interaction. Now let’s start where we left off.
6. Photography as an Investment
Internet users these days are smarter than they used to be. This is due in part to the availability of high end cameras in the market that made the majority of users photographers themselves. In an instant, visitors can spot generic photos and this will leave a generic impression of your company.
We recommend for your company to employ a professional photographer that will take high definition shots of elements related to your niche. However, if you don’t have the time or resources to do that, there are so many professionally taken images available for purchase on the net these days.
Remember, poor quality images or photographs that have no relation to the content are worse than having no photographs at all. An additional thing that will immensely help visitors click that button is to place an image aimed directly toward it.
7. Easy Fonts
Visitors will be looking not just on your website’s graphics but would definitely be reading its contents. When choosing fonts, ensure that it’s compatible on both personal computers and mobile devices so it is more readable depending on the device used. Pick a typeface that can easily be seen and understood.
It is important for you to convert each of your website’s pages into individual landing pages. This increases the chance of funneling your visitors to where they should be. You need to design the website in such a way that on whatever page a visitor lands, they discover essential and valuable information.
9. Forget Flash
Due in part to the ongoing dispute between Adobe and Apple, Flash as an internet standard is slowly coming to a close and more and more developers are offering options that are more website and user friendly. Flash, which requires installation on most devices, has been a huge hindrance for most mobile users. Taking Flash out of the picture would mean a better reach to all mobile and web users across the globe.
10. Button It Up
Lifeless and boring submit or send buttons can be a really annoying part of your website, especially when you are trying to attract visitors to click through it. You can opt to put a lively design that changes color, gradient, opacity or font treatment when hovered on. It is found that even if they are not planning to click the button and accidentally hovered over one, visitors tend to be enticed and actually click through it.
Every design decision is just an experiment and by doing such, through A/B testing or simple analytics, it can help you continuously improve your designs by getting feedback from real people.
Do you want to know how to ensure 100% exit rate of visitors from your website immediately after landing there? Hide all the information and make it difficult for them to find it. How about having your visitors staying longer and, more importantly, click to buy your products or services? SAYDestiny is here to give you a hand and provide tips on how to create simple yet impressive website interaction.
- It’s All About Logos
Your logo is your image. Aside from your products or services offered, it is the most important element of your business. Make sure that your logo is located on the most prominent side of your website. The use of high-resolution image and positioning it where people can immediately see it is a must. Aside from placing it in a strategic location, make sure that your home page is linked to it for ease of navigation.
- Simple Navigation
Most successful websites with simple navigation features usually have a horizontal menu located along the top part of the website while providing secondary navigational buttons in either the left or right hand margin of the page. Keep in mind that having complicated navigational buttons may lead to confusing your visitors and they will not hesitate to close your website and search for a more user-friendly interface. Place all non-important links such as site maps at the bottom of the page in the footer.
To keep visitors on your website, ensure that your page doesn’t have competing calls to action buttons or clutters. When you offer too many options in one page, a visitor will end up being reluctant to stay brought about by confusion. To prevent your visitors from going elsewhere, consider limiting the links and options and making sure that the most important element is showcased in one page further funneling the customer to where you want them to be. Remember, your website should be a guide for customers to where they want to be – your product!
- Give Them A Breather
Create a space between your paragraphs and images so your visitors will have space to breathe and make it easier for them to absorb all the information you want them to know. White space or whichever light background you choose will keep visitors focused on content and the features you are trying to showcase. We don’t want their eyes to burn with information they don’t need. Keep is simple and straightforward.
Most of the time, a neutral color palette can help your website project a very clean, modern and elegant appearance. Splashing small dashes of color on headlines or key images will definitely help guide visitors to what you’re trying to convey. It is also essential to employ a color palette that complements your company logo that is consistent with your marketing materials.
Watch for the second edition of Creating Impressive Website Interaction. We are going to wrap things up and add 5 more insights that will definitely ramp up your website interaction.