Are your posts on your Facebook page not getting enough engagement? Are they optimized? Some of the things that you should consider when posting something on your Facebook page are how and when to post that will definitely increase engagement from your target audience.
In this article, SAYDestiny will show you how to optimize your Facebook posting campaign and rediscover how to improve your Facebook page posts.
By this time, you may have already posted a lot of photos on your Facebook page. You are definitely on track. Besides, Facebook page posts that have images uploaded perform better than text-only updates.
If you’re using photos to convey important messages, it is equally important to upload images that have the right size and would look good when shared on Facebook. When sharing or uploading an image to your Facebook page, it will be cropped and displayed at 504 x 504 pixel dimension. Those dimensions vary if you’re uploading more than one photo at a time.
Uploading a photo directly to your Facebook page while including the link in the caption or paste a link into your Facebook post and let it populate with an image and description from the article are just a couple of ways to share your links.
The first way of sharing a link on Facebook through the description box is something that might not have enough context or information. The update is just a photo with your link in the caption. The second way is a clickable photo based on the link that you provide.
Facebook found out that users generally like to click on link-format posts because those give more information. To cater to that preference, Facebook prioritizes showing links in the link-format and displays fewer links shared in captions or status updates.
Just a quick tip, most social media campaigners remove the link after the image and description have populated to make the main update look a bit clear and this works out a lot!
Use Target Interests to direct your updates to a narrow group and get greater engagement. This strategy works best when you’re intimately familiar with your audience’s demographics. On the other hand, when you use Post End Date, you predetermine your post’s lifespan in the news feed. This is more effective when posting time-specific entries such as events and promotions.
Users scroll fast enough through their news feed that they tend to miss your post and we don’t want that to happen, especially if it’s an important one. If you want them to stop and take action, you must ask them to do something specific. Including a call to action within your post is a great way to do it, but avoid sounding like you’re selling something as much as possible.
When is the right time to post? Posting an entry on your Facebook page should vary and depend on your audience. One way of knowing your audience even more is by checking Facebook Insights. You can find every day data of the week and base it from there.
However, sometimes data can be really straight to the point and you may still miss the real human nature in your audience. Try to put yourself in your audience’s shoes and let that information guide you as well.
According to a recent Facebook update, excessive promotional post will be penalized and won’t show up as much in the news feed. Facebook is cracking down on sensational headlines. If you’re using Facebook primarily as a sales tactic or sensationalizing your updates, you will have to submit to Facebook’s pay-to-play concept. It’s like directly telling users, if you want to sound like an advertiser, buy yourself an ad.
Finally, adhering to best practices and staying abreast of Facebook updates can make a big difference in how your fans interact with you. We encourage you to keep up with Facebook changes as they happen and tweak your strategy every now and then, as necessary.