If you think that web design should be in an isolated part of your marketing campaigns, think again. Having the impression that web design doesn’t impact any of your marketing efforts is a myth that many companies believe and as an impact, it could direct your business back in more ways than one. While certainly important from an aesthetic point of view, web design’s effect is much more than we can ever imagine. From branding, driving traffic and ranking up your SEO to converting your audience into actual sales, your website’s design affects the whole internet experience.
Many professionals understand that web design is important, but a lot cannot answer why. There are so many answers, but concrete ones are not found. However, many digital psychologist are debating over how a simple design can ultimately alter one’s behavior toward a certain site.
With the right web design, elements are exponentially more powerful than content, in terms of trust or mistrust. Some of the trust issues are directed toward complex layouts, pop-up ads or too-good-to-be-true campaigns, small unreadable prints, boring non-colorful themes and slow website load time.
Web design indeed is important because it ultimately changes the behavior of the audience in just seconds. However, content is still vital. Audiences usually turn their attention to the website content and most of them appear to be more engaged when presented with informative, relevant, fresh, clear and unbiased information.
Both content and web design are essential and they go hand in hand. Without an amazing and interactive web design, visitors won’t likely take time to read the contents you’ve invested in, no matter how truthful or informative it is. DigiTech CEO Daryl Stevens shares that your site design should satisfy human eyes and impact other areas of the business, especially SEO, branding and, ultimately, conversion rates. He also added that web design must be viewed through the lens of the entirety of your business.
Web design also has a special relationship with search engine optimization, or more commonly known as SEO. One has to think long-term in having these two together. Trends in design come and go, however, your brand and online presence will pretty much be around longer. Focusing too much on the feel and look of your website can be problematic, especially when you don’t want to ignore current styles. One of the most recent trends is parallax design, which features a single page that seems to go on forever. Visitors like it because they can continuously scroll through content, much like reading a book without having to flip pages. On the other hand, website owners prefer it because it keeps users engaged. By removing the typical website structural requirement, such as other pages, you are gaining more organic and searchable keywords in a single link. This trend may excite visitors today, but it could not be the case in the future.
Just some of the examples of how web design directly impacts SEO will definitely make you think twice. Every design feature has the potential to affect your search rankings.
There is an essential difference to look into when considering branding in terms of web design. Branding is an investment that grows over time with the end goal of getting people to say that it’s the product that they trust. Brands are perceptions and elements such as names, logos, tag lines, trademarks, and packaging, are shortcuts to those perceptions From a web design perspective, it’s quite clear that the design elements you choose will directly affect your overall branding strategy and market position.
There are many factors in how design affects conversion rates through easy navigation, funneling the audience to the right landing page, wording that provides attractive calls-to-action, and colors that entice visitors even more.
In conclusion, it is essential for you to understand the full impact of web design and it’s not a minor consideration. SEO, branding, conversion rates and other factors are some of the major roles that a web design plays and ultimately affect the consumers’ perception.